Helvetica: The Perfume
"Helvetica was designed with very specific cultural reasons in mind: to create a highly legible and completely neutral expression of the Modernist design movement. Helvetica was to have no intrinsic meaning, allowing the content to convey the message. We wanted to explore those reasons and the love/hate relationship with Helvetica by putting it into an entirely different, and quite honestly, amazingly absurd category of perfume. It is in this spirit that we created the ultimate Modernist perfume a scent distilled down to it’s purest and most essential elements to allow you, the content, to convey the message with utmost clarity."
By Guts & Glory
New York - Type Illustration by Raul Alejandro
Branding, Print and Exhibition Design for Crossover Festival | Jonathan Finch and Stephanie Oglesby | We and The Color
Successful Graphic Design. Crossover Festival branding and promotion materials designed by Jonathan Finch in collaboration with Stephanie Oglesby. The work included the creation of promotional posters, a festival guide, an event timetable, tickets, wristbands, lanyards, t-shirts and tote bags.